Artikler
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Resumé af: Meaning matters – polysemy in advertising,
Stefano Puntoni, Jonathan E. Schroeder and Mark Ritson
Journal of Advertising, vol 39, no. 2 (Summer 2010)
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Resumé af: Meaning matters – polysemy in advertising,
Stefano Puntoni, Jonathan E. Schroeder and Mark Ritson
Journal of Advertising, vol 39, no. 2 (Summer 2010)
Read more